Quinoa may deliver a complete protein—all of the amino acids you require—in a compact package, but rice and beans together actually do better. And like goji berries, blueberries and strawberries are packed with phytochemicals. The only problem is that lacking an exotic back story, food marketers can’t wring as exorbitant a markup from these staples: The domestic blueberry, for example, is periodically (and justifiably) marketed as a superfood, and in 2012, products featuring blueberries as a primary ingredient saw their sales nearly quadruple. But they only raked in $3.5 million—less than 2 percent of açaí-based product sales.
Tom Philpott, "Are Quinoa, Chia Seeds, and other ‘Superfoods’ a Scam?" (from Mother Jones)
Also worth highlighting is this section:
“Worse than superfoods’ origin myths, though, are their effects on the people in their native regions. In 2009, at the height of the açaí berry hype, Bloomberg News reported that the fruit’s wholesale price had jumped 60-fold since the early 2000s, pricing the Amazonian villagers who rely on it out of the market. In the Andes, where quinoa has been cultivated since the time of the Incas, price spikes have turned a one-time staple into a luxury, and quinoa monocrops are crowding out the more sustainable traditional methods.” (emphasis mine)
So not only are the markets for “superfoods” putting the foods out of reach of the people who relied on them as a dietary staple, but there are foods easily accessible to us that deliver all the nutrition at a fraction of the cost, both to our grocery bill and to the social/environmental toll.
➜ on the ice bucket challenge
my dad died from ALS when i was 3 years old. he was 36. my mom was 33. that was 30 years ago. now i’m the same age my mom was when my dad died. and there is still no cure for ALS.
this is what happens when you have ALS: your muscles slowly stop working, one part at a time….
Yes, yes, yes. My grandfather died from ALS. My siblings and I all have to get tested to see if we’re carriers. Watching him die was fucking awful—even the smallest things he enjoyed, like eating a burger or driving to the store, he couldn’t do. He used to give the best hugs and I get teary eyed sometimes thinking about how the last time I was with him, he couldn’t even do that. So I’m sorry if people are tired of hearing about the ice bucket challenge, but I’m glad it exists, and I don’t care how many videos I see, I have a smile for every one of them.
Birthday card from my grandma. She knows what’s up.
My best friend just told me that she’s glad I’m working with her because her husband doesn’t think she’s so weird now.
Lookin cute on my birthday ;)
Birthday eats with Mims. They are blasting the 90s female ballads in here, I feel like Meg Ryan in a romantic comedy.